Disk in the GM Records Logotype
GM Records has begun to implement a new strategy of the Company’s development the basis of which involves a very narrow specialisation and a constant development through investment in the latest technologies. One of the parts of those endeavours involves the changes of a corporate identity. The Company’s new logo has been subject to lifting thanks to which it better reflects a modern and a professional character of the Company.
In accordance with the strategy approved, since the beginning of February, the GM Records Company has stopped its publishing activity. This crucial fact has been reflected by a new identification logo with regard the services rendered. The description of the character of the activity carried out has been removed from the logo – Disks Pressing Company - which had been a necessary distinguishing mark while carrying out business activity in the two fields.
The current commonly recognizable logo of the Company has been supplied with a blue circle symbolizing a pressed disk.
- The logo of GM Records is a widely recognized mark. That is why we have decided only to refresh it so that it could emphasise the character of the services rendered to a greater extent and connect the several years of experience of our Company with a constant development – says Tomasz Danielewicz, a leader of the AHA Creative Team.
The rebranding process will begin within the first days of March. Its completion is prospected for the second half of the month. After that time, all that is connected with GM Records will be marked with a new identification sign.
- We are satisfied with the design of our new identification sign proposed by the Creativity Team. I think that it perfectly reflects the profile of the activity carried out as well as the character of the Company. Its evolution clearly presents the changes occurring within GM Records. I believe that our customers will also like it and they will consider it as the symbol of rendering the services at the highest possible level – says Matylda Nosowska, Marketing Specialist at GM Records.