GM Records - Initiator of Election Revolution
In a few months, being encouraged by the fight for promises, feasts, posters, billboards and leaflets, we will give way to our emotions whilst voting for „New” representatives in the Parliament. A week later, we will also vote for the President. The staff of the election headquarters have already been developing the strategy, working at night whilst looking for a golden and the most unconventional rule to reach the undecided voters. In order to meet those needs, GM Records has developed a special offer in which it proposes the replacement of the traditional election leaflets with CDs and DVDs.
- Once a campaign ends, the majority of the streets in each city are covered with thousands of paper leaflets. We would like to change that inaesthetic many years’ tradition. We propose to convey electoral message on the carriers which are suitable to the digital era campaign – CDs and DVDs. The possibilities of placing the contents on such a carrier are incomparably higher than those offered by a printing office. Except for the very graphics as printed on a disk or its package, there is still some place left for pressing digital data which means animation, films, the contents of the whole websites or sound. The additional advantage involves the costs of such an undertaking. The price of a leaflet on a sheet of paper is comparable to the price of a CD, and it is even often higher than that – says Mariusz Szpunar, Sales and Marketing Director at GM Records.
The special offer prepared by GM Records for the election headquarters includes the CDs and DVDs of different capacity. Different types of shapes have been developed, starting from traditional disks through rectangular visit cards to special shapes, like for example hearts or fluttering flags. The special design of disks confection have also been developed – the dozens of types of boxes and covers made of different materials ranging from multi-colour plastics through foils and any type of paper to the leather-imitating materials.
- Whilst choosing a disk to be an election leaflet, except for its unquestionable technical advantage over the paper, it is also necessary to consider other essential advantages. Each person, when being given a useless piece of paper, after its reading or even after that, instinctively crushes the paper and throws it into the nearest dustbin. While for the disk, this psychological mechanism does not apply. What functions here is some other mechanism, namely, a disk is considered as something elegant, „expensive”, something not to be thrown out. Even if useless, while brought home is put from one place to another. And even if not played, it has the same function as the paper leaflet, yet it has its place on the recipient’s desk and not on the pavement – convinces Matylda Nosowska, Marketing Manager at GM Records.
For the customers from the election headquarters who want to take advantage of the whole potential connected with the use of technologically advanced leaflets, which is placing audio-visual texts on the disk, GM Records proposes the disks of different shapes. Their forms, as often being incredible, are not commonly used and recognized by the users and therefore many of them will play the disk just to check whether it works.
- Whilst preparing a special offer, our main objective was to develop the solution thanks to which, once and for ever, the significant election budget amounts will not be literally thrown down the drain. We have analysed dozens of solutions determining the attractiveness of a disk as an advertising message carrier. The creation of different shapes is only one of several proposals. We are also ready to tailor our offer to the individual needs of our customers. Maybe any of the election campaign headquarters will got tempted even to use the idea which has helped several colour magazines to gain their power? As who will not get interested in the leaflet with a DVD film? There are several possibilities – and we press all of them – concludes Matylda Nosowska, Marketing Manager at GM Records.