GM Records - Well-Established Leader
Last year, the GM Records Company started the implementation of the Company’s new development strategy. In accordance with the strategy’ assumptions, the Company ceased its publishing activity and undertook a number of investments which considerably increased the production potential and technological advancement of the services offered.
- We are very satisfied with the award received. The title granted confirms the rightness of the approved Company’s development strategy. The accuracy of decisions included within the strategy has been confirmed by numbers, and now we have a proof in the form of the external environment’s approval – Marek Grela, the Owner of the GM Records, comments on the prize.
- The award is a reflection of how the market perceives us. It is a recognition of our efforts and realization of the assumed objectives. Above all, it is a great satisfaction that gives us a boost in the realization of further strategic activities – adds Marek Grela, the Owner of the GM Records.
The Promotional Competition MARKER LEADER is based on the rivalry principles. The leaders are chosen based on the comparative method. The rivalry, pursuit of the stable advantage over the market competition belong to the most significant elements of the development strategy of each enterprise. The victory in the competition for the title of the Market Leader 2005 means achieving the nomination for the European Promotional Competition EURO LEADER. Awarding the title of the Market Leader also means the acquisition of the rights to use, within the external communication, the definitions: “Market Leader”, “The Best Company in Poland in the field of the CDs, DVDs, audio tapes manufacturing”. Moreover, the winners will receive Certificates and Medals, and Licences allowing the usage of brand in promotion and advertising for the period of one year.
- The consciousness of being a leader based on the book values results is a nice feeling. Yet, the consciousness of the fact of being perceived in such a way by the independent external Company’s environment, is a reason for a great pride. We are really happy – says Matylda Nosowska, Marketing Specialist at GM Records.
- However, we are aware of the fact that being a leader does not mean only a huge satisfaction, it is also an obligation to satisfy the expectations of the market environment. Yet, we are ready for that and we will make our best to meet them – adds Mariusz Szpunar, Sales and Marketing Manager at GM Records.
The Final Gala of the Promotional Competition MARKET LEADER 2005 will take place on May 17, 2005, at the Sheraton Hotel in Warsaw. On that day, GM Records will celebrate its becoming a member of the group of the prestigious and renowned winners.