GM Records has chosen BEZobaw Agency
Invitation to present the offer of multimedia presentation for GM Records was sent to four agencies – Design606, BEZobaw, Just and Argonauts360 – in July. As a result of press information, three additional agencies took part in the contest: Hand Made, Pryzmat and Top Impact. After analyzing the offers the agencies had sent, GM Records decided to start cooperation with BEZobaw Agency.
Creation and idea of BEZobaw Agency perfectly suit our expectations. Techniques and concepts used by the Agency as well as particular focus on the presentation’s interactivity decided about our choice of this agency. ‘The prepared work will be the best showcase of GM Records – it will show the company’s best features: modernity, technological advancement and originality’, says Bernard Lubański, Sales and Marketing Director at GM Records.
‘The company’s multimedia presentation is one of the elements of the new marketing strategy which is concerned with GM Records’ expansion to the European market. Promotional activities aim at creating the company’s image as a modern CD and DVD manufacturer using new-generation technologies and providing top-quality services’ – the company’s statement informed.