GM Records presses, it does not record
GM Records was offering the services which included the manufacturing of audio tapes and confection from the very beginning of its existence i.e. from June 1990. For the first ten years of the company’s operations, it was the basic field of the activities carried out. Since 1995, GM Records has been possessing the Tapematic digital master for MC tapes recording with the speed of 1:96, 1:128, 1:160 – the first such a device in Poland and one of the first in Europe. However, along with the technological development and the change of the market preferences, the offer has been constantly developed. Since the year 1999, GM Records has launched the manufacturing of CDs and also DVDs, since 2002, the manufacturing of which, within a relatively short period of time, has become priority part of the manufacturing process.
“Since the very beginning of GM Records operations, the technological development and the market demand have been systematically analysed. All the decisions concerning the company’s future have been taken based on those analysis. Last year, we started the implementation of the new development strategy. In accordance with the objectives set therein, GM Records must always offer services on the highest level in compliance with technological trends. In order to achieve it, the Company needs a narrow specialization. Today, we live in the digital era and the world is abandoning the analogue carriers. GM Records is doing the same” – says Mariusz Szpunar, Sales and Marketing Manager at GM Records.
From July 15, 2005, GM Records’ offer will include only the services connected with the manufacturing of the optical carriers and a wide range of confection. The offered number of the types of carriers and the recording formats will be systematically developed adequately to the technological development.
“This year several prestigious awards have been granted to our company - the Market Leader, the Euro Leader and the European Medal, which mean not only the external environment’s approval of the level of the services offered but also the obligations towards the customers and the market. That is also why, in order not to lose the recognition, we have had to introduce a narrow specialization. It is the only way in which we will be always able to systematically develop our offer by data pressing on the most modern carriers and in all the formats that would only appear on the world market” – concludes Matylda Nosowska, Marketing Manager at GM Records.