Shape and size matters
Any appropriately selected shape strengthens transmission, and a disc in the form of a business card allows customers to familiarise themselves with the company on the basis of the presentations and the product and service portfolios on the disc, not only contact details.
The customer’s active lifestyle requires the size-reduction of everything and in doing so requires ease of access. Smaller sized discs are an effect of trends in our lives. Stationary nature and uniformity of size is no longer a question of taste, the size is so called the ‘to be or not to be’ of a product’. An optical medium may be a small round disc, but it doesn’t have to be, because also…
In giving shape we have an impact on reception.
CD Shape
A circular disc is the standard, it is as if to come to a standstill. Amongst example creations are media in the shape of a car, Christmas tree, a can, a carton of juice…
For the consumer is it an added value, stimulation. Each company’s flagship product is unexpected and distinguishes itself from others on the market; why can’t promotional materials be “shinier”? A logo-shaped disc (of course within technical possibilities) is a perfect and universal tool to create a company’s image or an instrument to support a certain sales campaign. The possibilities to shape an optical medium raise the effectiveness of operation and the company’s prestige.
Compact business card
CD Card
Business identification materials stress the identity of companies. A business card builds the first impression and later reminds and at any moment can also present the products and services offered, which can be an impulse to establish cooperation. Within the products and services offered by GM Records there are multimedia CD business cards whose capacity does not depend on the radius of the disc selected.
Among example solutions there are business card: 56x86 mm – (capacity) 18,5 MB; 58x86 mm – 36 MB; 62x86 mm – 55 MB.
The technological potential which GM Records has at its disposal does not limit it to the necessity to choose a type of media (CD, DVD), but also allows for a decision as regards the shape, dimensions, form.