The Supervision of Unconventional Communication Specialists
- I consider it as a perfect solution when the two companies working on the brand co-create the communication group. It significantly simplifies the cooperation and guarantees the cohesion of all the activities which directly affect the image of our brand – says Mariusz Szpunar, Sales and Marketing Director at GM Records.
The main tasks of Estimage PR will include the creation, implementation and coordination of all the actions which aim at the positioning of the brand, strengthening of the determined image of the Company and its products. The Agency will be also responsible for carrying out an active media Policy to the benefit of GM Records.
- We have decided to entrust Estimage Public Relations with the supervision over our brand, as the unconventional strategy of actions presented by the Agency clearly demonstrates that, except for its high creativity, the team perfectly understands the specificity of our industry – says Matylda Nosowska, Marketing Specialist at GM Records.
- We are very happy about the perspective of work for such a big and technologically advanced company as GM Records. It is an interesting challenge. The leading position on the market of our new customer raises at the very beginning the level of effectiveness for the Aha and Estimage PR activities. We start from a very high level – and it can be only better! – says Jarosław Betlej, the President of the AHA Communication Group.
The Team of the AHA Advertising Agency will be in charge of developing the concept of a creative brand of GM Records, along with the media strategy and its realisation in the mass media.
- What has affected our choice is the creativity of the concepts presented. Thanks to them, the Agency has convinced us that the mission – “we exist to challenge the rules of conventional communication” – is not only a meaningless slogan, but actually a living concept about which we have already managed to find out – says Matylda Nosowska, Marketing Specialist at GM Records.